Research on Status and Development Strategies the Skiing Tourism Industry in Sichuan Province

As a new tourism form, skiing tourism not only enriches the tourism activity content, but also can strengthen physical health. Therefore, it is highly appreciated around the whole China. Sichuan Province has achieved certain progress since the development of winter skiing tourism. Ski resorts increase and expand continuously. However, there are some problems in the development of local skiing tourism industry, such as improper market access management, low tourism popularity and shortage of high-quality management talents for skiing tourism. On this basis, countermeasures to these problems were proposed, aiming to facilitate sound development of local winter tourism industry.