Research on the Development Strategy of Cultural Tourism Industry in Sichuan Province from the Perspective of Ecology

As the fastest growing tourism industry in 21st century, cultural tourism plays an important role in displaying national culture and local characteristics. As a major province of Chinese cultural tourism resources, Sichuan enjoys rich cultural tourism resources and has unique advantages in developing the cultural tourism industry. But there is still a big gap between Sichuan's cultural tourism industry and developed countries and regions. This paper tries to analyze and evaluate the development of Sichuan's cultural tourism industry from the perspective of ecology. Using ecological theory and index system of ecological health, this paper evaluates the development of cultural tourism industry in Sichuan province from three aspects: vitality, stability and resilience. On this basis, the paper puts forward the implementation of industrial cluster development strategy, brand development strategy, integrated development strategy and circular development strategy to promote the ecological development of Sichuan's cultural tourism industry, so as to provide useful inspiration for the government decision-making.