Attitudes to competition and advertising

被引：0

作者：

Hassall, I

机构：

来源：

关键词：

D O I：

暂无

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

引用

下载

页码：106 / 107

页数：2

共 50 条

[11] A MODEL OF ADVERTISING COMPETITION
ERICKSON, GM
JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) : 297 - 304
[12] ADVERTISING, CONCENTRATION AND COMPETITION
SUTTON, CJ
ECONOMIC JOURNAL, 1974, 84 (333): : 56 - 69
[13] Informative advertising competition
LeBlanc, G
JOURNAL OF INDUSTRIAL ECONOMICS, 1998, 46 (01): : 63 - 77
[14] THE ROLE OF ATTITUDES IN ADVERTISING
Rucker, Derek D.
He, Sharlene
HANDBOOK OF ATTITUDES, VOL 2: APPLICATIONS, 2ND EDITION, 2019, : 268 - 295
[15] THE EFFECTS OF ADVERTISING EDUCATION ON ATTITUDES TOWARD ADVERTISING
MCCORKLE, DE
ALEXANDER, JF
1989 AMA EDUCATORS PROCEEDINGS : ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 1989, 55 : 5 - 5
[16] Specialized advertising and price competition with endogenous advertising fees
Hernandez, Jose M.
Esteban, Lola
ECONOMICS BULLETIN, 2011, 31 (02): : 1686 - 1695
[17] The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions
Lin, Long-Yi
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (21): : 8446 - 8457
[18] Negative Advertising and Political Competition
Gandhi, Amit
Iorio, Daniela
Urban, Carly
JOURNAL OF LAW ECONOMICS & ORGANIZATION, 2016, 32 (03): : 433 - 477
[19] ADVERTISING AND COMPETITION - BACKMAN,J
PALDA, KS
JOURNAL OF MARKETING RESEARCH, 1969, 6 (01) : 111 - 112
[20] Does competition increase advertising?
Lai, Tat-kei
Ng, Travis
MANAGERIAL AND DECISION ECONOMICS, 2023, 44 (06) : 3233 - 3248