THE ROLE OF ATTITUDES IN ADVERTISING

被引：0

作者：

Rucker, Derek D. ^{[1
]}

He, Sharlene ^{[1
]}

机构：

[1] Northwestern Univ, Kellogg Sch Management, Mkt Dept, Evanston, IL 60208 USA

来源：

HANDBOOK OF ATTITUDES, VOL 2: APPLICATIONS, 2ND EDITION | 2019年

关键词：

WORD-OF-MOUTH; PERSUASION KNOWLEDGE; COGNITIVE RESPONSE; CONSUMER ATTITUDES; REPEATED EXPOSURE; MODERATING ROLE; NAIVE THEORIES; FEAR APPEALS; INFORMATION; PRODUCT;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：268 / 295

页数：28

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