Advertising 2.0: social media marketing in a Web 2.0 world

被引：0
|
作者：
West, Anna [1 ]
机构：
[1] Virginia Commonwealth Univ, Richmond, VA 23284 USA
来源：
JOURNALISM STUDIES | 2010年 / 11卷 / 02期
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：287 / 289
页数：3
相关论文
共 50 条
  • [21] Web 2.0, Social Networks and E-commerce as Marketing Tools
    Mata, Francisco J.
    Quesada, Ariella
    [J]. JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2014, 9 (01): : 56 - 69
  • [22] SOCIAL MOBILE MARKETING EVOLUTION OF COMMUNICATION STRATEGIES IN THE WEB 2.0 ERA
    Franco, Stefano
    [J]. TEMA-JOURNAL OF LAND USE MOBILITY AND ENVIRONMENT, 2014, 7 (02) : 173 - 183
  • [23] Emergence of the digital public. On the social media web 2.0
    Gessmann, Martin
    [J]. PHILOSOPHISCHE RUNDSCHAU, 2011, 58 (03) : 258 - 261
  • [24] Web 2.0, Social Media, and Creative Consumers: Special Issue
    Page, Kelly L.
    Pitt, Leyland
    [J]. JOURNAL OF CONSUMER BEHAVIOUR, 2011, 10 (06) : I - III
  • [25] Adoption of Web 2.0 in library associations in the presence of social media
    Hussain, Akhtar
    [J]. PROGRAM-ELECTRONIC LIBRARY AND INFORMATION SYSTEMS, 2015, 49 (02) : 151 - 169
  • [26] Social media and Web 2.0 for knowledge sharing in product design
    Irani, Zahir
    Sharif, Amir M.
    Papadopoulos, Thanos
    Love, Peter E. D.
    [J]. PRODUCTION PLANNING & CONTROL, 2017, 28 (13) : 1047 - 1065
  • [27] Impact of Social Media and Web 2.0 on Decision-Making
    Power, Daniel J.
    Phillips-Wren, Gloria
    [J]. JOURNAL OF DECISION SYSTEMS, 2011, 20 (03) : 249 - 261
  • [28] Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers
    Pitt, Leyland F.
    Berthon, Pierre
    [J]. BUSINESS HORIZONS, 2011, 54 (03) : 181 - 183
  • [29] Social media and books 2.0
    Palao Pons, Pedro
    [J]. ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2012, (03): : 215 - 216
  • [30] New Media, Web 2.0 and Surveillance
    Fuchs, Christian
    [J]. SOCIOLOGY COMPASS, 2011, 5 (02): : 134 - 147
12345