Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

被引：8

作者：

Pitt, Leyland F. ^{[1
]}

Berthon, Pierre ^{[2
]}

机构：

[1] Simon Fraser Univ, Segal Grad Sch Business, Vancouver, BC, Canada

[2] Bentley Univ, Waltham, MA 02452 USA

来源：

BUSINESS HORIZONS | 2011年 / 54卷 / 03期

关键词：

D O I：

10.1016/j.bushor.2010.12.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：181 / 183

页数：3

共 16 条

[1] Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Berthon, Pierre R.
Pitt, Leyland F.
Plangger, Kirk
Shapiro, Daniel
[J]. BUSINESS HORIZONS, 2012, 55 (03) : 261 - 271
[2] JUST WHEN YOU THOUGHT IT WAS SAFE TO GO BACK IN THE WATER
OSENGA, M
[J]. DIESEL PROGRESS ENGINES & DRIVES, 1994, 60 (10): : 2 - 2
[3] Web 2.0, Social Media, and Creative Consumers: Special Issue
Page, Kelly L.
Pitt, Leyland
[J]. JOURNAL OF CONSUMER BEHAVIOUR, 2011, 10 (06) : I - III
[4] Just when you thought it was safe to go back in the water...
Jonathan Coe
[J]. British Dental Journal, 2016, 221 : 566 - 566
[5] Just when you thought it was safe to go back in the water...
Coe, Jonathan
[J]. BRITISH DENTAL JOURNAL, 2016, 221 (09) : 566 - 566
[6] JUST WHEN YOU THOUGHT IT WAS SAFE TO GO BACK IN THE WATER AGAIN
LEMAIRE, WH
[J]. FOOD ENGINEERING, 1985, 57 (07): : 11 - 11
[7] COVID-21: just when you thought it was safe to go back in the water
Ashton, John
[J]. JOURNAL OF THE ROYAL SOCIETY OF MEDICINE, 2021, 114 (03) : 146 - 147
[8] Advertising 2.0: social media marketing in a Web 2.0 world
West, Anna
[J]. JOURNALISM STUDIES, 2010, 11 (02) : 287 - 289
[9] Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition
Pitt, Leyland F.
[J]. JOURNAL OF PUBLIC AFFAIRS, 2012, 12 (02) : 105 - 108
[10] Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media
Thackeray, Rosemary
Neiger, Brad L.
Hanson, Carl L.
McKenzie, James F.
[J]. HEALTH PROMOTION PRACTICE, 2008, 9 (04) : 338 - 343

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