Appropriateness of agricultural marketing information service in Punjab, Pakistan

被引：2
|
作者：
Yaseen, Muhammad [1 ]
Ahmad, Mokbul Morshed [2 ]
机构：
[1] Univ Sahiwal, Dept Econ, Sahiwal, Pakistan
[2] Asian Inst Technol, Dept Dev & Sustainabil, Reg & Rural Dev Planning, Khlong Luang, Thailand
来源：
DEVELOPMENT IN PRACTICE | 2020年 / 30卷 / 03期
关键词：
Marketing Information; Agricultural marketing; Information Service; ICT; ACCESS;
D O I：
10.1080/09614524.2019.1656709
中图分类号：
F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];
学科分类号：
0201 ; 020105 ; 03 ; 0303 ;
摘要：
This article evaluates the appropriateness of the existing agricultural marketing information service (AMIS) in the Punjab province of Pakistan in terms of the accuracy of data collected, quality of the information produced, effective dissemination of information, and sustainability of the service, based on criteria developed on different indicators. Both secondary and primary data were collected through literature review, key informant interviews and focus group discussions. Qualitative analysis technique was used to discuss the appropriateness of the service. The inappropriate and weak dimensions of the service are highlighted to guide the future improvement of AMIS.
引用
收藏
页码：308 / 319
页数：12
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