The meaning, effectiveness and future of social marketing

被引：62

作者：

Stead, M.

Hastings, G.

McDermott, L.

机构：

[1] Univ Stirling, Inst Social Mkt, Stirling FK9 4LA, Scotland

[2] Open Univ, Stirling FK9 4LA, Scotland

来源：

OBESITY REVIEWS | 2007年 / 8卷

关键词：

behaviour change; effectiveness; obesity; social marketing;

D O I：

10.1111/j.1467-789X.2007.00340.x

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

[No abstract available]

引用

页码：189 / 193

页数：5

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