MEASUREMENT OF DIGITAL CONTENT MARKETING EFFECTIVENESS THROUGH SOCIAL MEDIA

被引：0
|
作者：
Kim, KyungOk Kacy [1 ]
机构：
[1] Univ Texas Austin, Austin, TX 78712 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：815 / 815
页数：1
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