How will disadvantaged consumers cope with marketing communications

被引：0
|
作者：
Qualls, W [1 ]
Alwitt, L [1 ]
Williams, J [1 ]
机构：
[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139
来源：
MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS | 1996年 / 6卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：25 / 25
页数：1
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