A Dynamic Pricing Model for E-Commerce Based on Data Mining

被引：3
|
作者：
Chen, Yuan [1 ]
Wang, Feifei [1 ]
机构：
[1] Wuhan Univ, Ctr Studies Informat Resources, Wuhan 430072, Peoples R China
来源：
SECOND INTERNATIONAL SYMPOSIUM ON COMPUTATIONAL INTELLIGENCE AND DESIGN, VOL 1, PROCEEDINGS | 2009年
关键词：
data mining; e-commerce; dynamic pricing model; TaoBao;
D O I：
10.1109/ISCID.2009.99
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
In this paper, a dynamic pricing model for e-commerce based on data mining is proposed after the comprehensive analysis of data mining technology applications and e-commerce dynamic pricing strategies. The authors introduce this model into the pricing mechanisms of TaoBao, and discuss the application of the model in C2C and B2C modes, which has great reference value for e-commerce enterprise operation.
引用
收藏
页码：363 / 366
页数：4
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