The application of data mining technology in e-commerce

被引：0
|
作者：
Yan, Li [1 ]
机构：
[1] Weifang Vocat Coll, Weifang 261041, Shandong, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, INFORMATION AND MEDICINE (EMIM 2015) | 2015年 / 8卷
关键词：
Data mining; Electronic business letter; Application research;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper expounds the concept of data mining technology and the architecture of data mining technology. Focuses on the process of data mining. And is the story of the main technical data mining. And then expounds the application of data mining technology in e-commerce activities. Including customer purchasing behavior analysis for mining, analyze customer access to the site, from historical sales data mining trading rule, Positioning customer network gender and path analysis.
引用
收藏
页码：1187 / 1192
页数：6
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