Pricing strategies in electronic marketplaces with privacy-enhancing technologies

被引：6

作者：

Boehme, Rainer ^{[1
]}

Koble, Sven ^{[1
]}

机构：

[1] Tech Univ Dresden, Inst Sytemarchitektur, D-01062 Dresden, Germany

来源：

WIRTSCHAFTSINFORMATIK | 2007年 / 49卷 / 01期

关键词：

privacy-enhancing technologies; identity management; price discrimination; e-commerce; economics of privacy;

D O I：

10.1007/s11576-007-0004-y

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This article approaches the field of conflict between personalisation and privacy protection with micro-economic models. It discusses the compatability of pricing strategies with privacy-enhancing technologies as well as consequences for revenues and consumer prices. Privacy-enhancing technologies limit the possibility to implement price discrimination. A free-market solution with optional use of privacy-enhancing technology yields higher social welfare than mandatory use through government regulation. Privacy will likely remain a "luxury good".

引用

页码：16 / 25

页数：10

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