An empirical study of customer satisfaction with marine products wholesale market

被引：0

作者：

Sun Zhaoqun ^{[1
,2
,3
]}

Wan Rong ^{[3
]}

Ding Xiangqian ^{[1
,2
]}

Zhu Yugui ^{[3
]}

Zhang Guangrui ^{[1
,2
]}

机构：

[1] Ocean Univ China, Coll Informat Sci & Engn, Qingdao 266003, Peoples R China

[2] Ocean Univ China, Ctr New Star Comp Engn, Qingdao 266071, Peoples R China

[3] Ocean Univ China, Coll Fisheries, Qingdao 266003, Peoples R China

来源：

INDIAN JOURNAL OF GEO-MARINE SCIENCES | 2017年 / 46卷 / 07期

关键词：

marine products; customer satisfaction; wholesale markets; empirical study; COMPONENTS;

D O I：

暂无

中图分类号：

P7 [海洋学];

学科分类号：

0707 ;

摘要：

Present study is to build an appropriate model of marine products wholesale markets customer satisfaction theory by studying and improving on some existing international mainstream satisfaction index models. This study also gives some advices to improve the customer satisfaction for marine products wholesale markets. The results show that the customer satisfaction of marine products wholesale markets is decided by the customer perceived service quality and the customer previous expectation. Most reasonable approaches to make the marine wholesale customers satisfied are to provide timely and high efficiency marine products transaction information, construct an excellent infrastructure environment, build fair transaction order and charging rules as well as offer the convenient surrounding services.

引用

下载

页码：1470 / 1476

页数：7

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