The effects of customer participation to customer satisfaction: an empirical research

被引：0

作者：

Dong, Yali ^{[1
]}

He, Lijun ^{[1
]}

机构：

[1] Lanzhou Univ, Sch Management, Lanzhou 730000, Peoples R China

来源：

Marketing Research and Practice in Globalization Era | 2007年

关键词：

customer participation; perceived quality; perceived value; customer expectation; customer satisfaction;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The characteristic of production and consumption occurred at the same time decide customer must participate in service. Effective participation of customer can enhance customer satisfaction. By assimilating the existent achievement, presenting the model about customer participate bring influence to customer satisfaction through intermediate variable. And in difference service industry the intermediate variable is different. The conclusion of this paper can enrich the research about consumer behavior in service marketing and enhance the competitive advantage of service industry.

引用

页码：230 / 241

页数：12

共 29 条

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