Perceiving and managing business risks: differences between entrepreneurs and bankers

被引：194

作者：

Sarasvathy, DK ^{[1
]}

Simon, HA ^{[1
]}

Lave, L ^{[1
]}

机构：

[1] Carnegie Mellon Univ, Grad Sch Ind Adm, Donald H Jones Ctr Entrepreneurship, Pittsburgh, PA 15213 USA

来源：

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION | 1998年 / 33卷 / 02期

关键词：

risk perception; risk management; entrepreneurship; verbal protocols; decision making;

D O I：

10.1016/S0167-2681(97)00092-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We compared entrepreneurs with bankers in their perception and management of a variety of risks. Problems included financial risk, risk to human life and health, and risk of a natural disaster. Cluster analysis and content analysis of think-aloud protocols revealed surprising details. Entrepreneurs accept risk as given and focus on controlling the outcomes at any given level of risk; they also frame their problem spaces with personal values and assume greater personal responsibility for the outcomes. Bankers focus on target outcomes - attempting to control risk within structured problem spaces and avoiding situations where they risk higher levels of personal responsibility. Published by Elsevier Science B.V.

引用

页码：207 / 225

页数：19

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