FROM PROVERB TO ADVERTISING SLOGAN: LITERATURE AND DESTRUCTION OF EXPERIENCE

被引：0
|
作者：
Fastelli, Federico [1 ]
机构：
[1] Univ Firenze, Florence, Italy
来源：
RIVISTA DI LETTERATURE MODERNE E COMPARATE | 2020年 / 73卷 / 04期
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中图分类号：
I [文学];
学科分类号：
05 ;
摘要：
The essay focuses on the close connection between what Giorgio Agamben called destruction of experience and the decline of certain literary genres. The case of proverb is paradigmatic in this sense: on the one hand the destruction of experience questions its authority, on the other its syntactic structures are reprocessed in new forms and genres, such as the advertising slogan. The essay analyzes Walter Benjamin's theoretical reflection on proverbs, as illustrative of this fundamental phenomenon of modernity.
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页码：351 / +
页数：13
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