The Research on the Path Planning and Strategy of Sports Tourism in Linyi

According to the data come from the agency of tourism in Linyi, the developing pace of Linyi tourism was slow down, this is match to the current situation of tourism. The tourism of Linyi, as the key industry of finance income, need new growth point to lead the tourism marking continuous development. In this paper, using Literature, Questionnaire survey, Mathematical statistics, issue the current situation of Linyi sports tourism, the necessary of developing Linyi sports tourism, the SWOT analysis of developing Linyi sports tourism. The paper intends to issue theoretical reference and suggestion, provides helpful path planning of new growth point.