Research on Linyi Tourism Brand Strategy Based on the Advantage of Cultural Resources

被引：0
|
作者：
Shi Yunli [1 ]
机构：
[1] Linyi Univ, Feixian Campus, Linyi, Shandong, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ELECTRONICS, MECHANICS, CULTURE AND MEDICINE | 2016年 / 45卷
关键词：
Linyi City; Cultural resources; Tourism; Strategy; Innovation;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Comparative advantage and competitive advantage are two basic elements of regional culture and tourism core competitiveness. The requirements of seizing the opportunity and considering tourism industry as the pillar industry need us break through the traditional patterns based on the facts of Linyi City. Based on developing cultural tourism resources in Linyin, the paper put forward suggestions on the construction of tourism brand.
引用
收藏
页码：773 / 780
页数：8
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