Research on the development path of integration of rural sports culture and sports tourism in the context of big data

In the context of rural revitalization strategy, sports and culture industry, with its wide coverage and strong inclusiveness, has become an important grip to boost rural revitalization. The development of sports tourism industry needs to rely on innovation drive. China's sports tourism industry has stepped into the stage of high-quality development from traditional rough development. Under the strategy of rural revitalization, the issue of the significant impact of innovation on sports tourism development is addressed. This paper uses case studies and other methods to analyze the policy background of rural revitalization and sports industry development in conjunction with the promotion and application of big data today, and elaborates the value implication and role mechanism of sports industry to promote rural revitalization. At the same time, it explores the mechanism of the integration development of rural sports culture and sports tourism from four different perspectives: factor-driven, goal-oriented, resource-oriented and sports segment-guided. Finally, the "technology-fund-talent-synergy" innovation mechanism is constructed, and through the analysis of the difficulties faced by the development path of integration of rural sports culture and sports tourism, several suggestions are put forward to realize the development path of integration of rural sports and tourism. It proposes a driving path of technological innovation, capital innovation, talent innovation and collaborative innovation, and provides theoretical support for the high-quality development of sports tourism industry.