Forefront of Digital Marketing Launch of Customer-Centric Marketing

Digital marketing is the use of the Internet, mobile devices, and other such technologies to promote products and brands. As the practice becomes more widely adopted as a solution for linking companies and their customers, one approach that is currently attracting attention is that of customer-first marketing, a term that recognizes the customer as the starting point for marketing. Rather than a one-way flow of information about products and services from company to customer, customer-first marketing involves practices that take into account the opinions and actions of individual customers, thereby delivering products and services that are better matched to what they actually want. To showcase what is happening at the forefront of digital marketing, in October 2018, Fujitsu invited Jun Umemoto and Akihiko Kizu of K-Opticom Corporation, an early adopter of customer-first marketing that has already had success with the practice, to participate in a round-table talk with two staff from Fujitsu's digital solution's division who were involved in implementing FUJITSU Digital Marketing Platform CX360, the platform used by K-Opticom to support this work.