Customer-centric product presentations for monoclonal antibodies

被引：4
|
作者：
Beate Bittner
机构：
[1] F. Hoffmann-La Roche Ltd.,
[2] Global Product Strategy - Product Optimization,undefined
来源：
AAPS Open | / 9卷 / 1期
关键词：
Customer centricity; Parenteral; Oral; Subcutaneous; Flexible care setting; Product optimization;
D O I：
10.1186/s41120-022-00069-y
中图分类号：
学科分类号：
摘要：
Delivering customer-centric product presentations for biotherapeutics, such as monoclonal antibodies (mAbs), represents a long-standing and paramount area of engagement for pharmaceutical scientists. Activities include improving experience with the dosing procedure, reducing drug administration-related expenditures, and ultimately shifting parenteral treatments outside of a controlled healthcare institutional setting. In times of increasingly cost-constrained markets and reinforced with the coronavirus pandemic, this discipline of “Product Optimization” in healthcare has gained momentum and changed from a nice-to-have into a must.
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