Why 'Fast Food' Triggers 'McDonald's' and 'Burgerking' Triggers 'Fast Food': Antecedents of Brand Typicality and the Relationship Between Category and Brand

被引：0
|
作者：
Liu, Jia [1 ]
Gijsbrechts, Els [1 ]
Smeesters, Dirk [1 ]
机构：
[1] Monash Univ, Clayton, Vic 3800, Australia
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：1003 / 1003
页数：1
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