Why 'Fast Food' Triggers 'McDonald's' and 'Burgerking' Triggers 'Fast Food': Antecedents of Brand Typicality and the Relationship Between Category and Brand

被引：0
|
作者：
Liu, Jia [1 ]
Gijsbrechts, Els [1 ]
Smeesters, Dirk [1 ]
机构：
[1] Monash Univ, Clayton, Vic 3800, Australia
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1003 / 1003
页数：1
相关论文
共 50 条
  • [21] Prevalence and type of brand name fast food at academic-affiliated hospitals
    Lesser, Lenard I.
    JOURNAL OF THE AMERICAN BOARD OF FAMILY MEDICINE, 2006, 19 (05) : 526 - 527
  • [22] The influence of Consumer Socialization on Brand Loyalty: Survey on Malaysian Fast Food Consumer
    Shobri, Nor Diyana Mohammed
    Wahab, Samsudin
    Ahmad, Nor Lela
    'Ain, Nur Rabitah Naqsa Bt
    INTERNATIONAL CONGRESS ON INTERDISCIPLINARY BUSINESS AND SOCIAL SCIENCES 2012 (ICIBSOS 2012), 2012, 65 : 523 - 529
  • [23] The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
    Dandis, Ala' Omar
    Wallace-Williams, Donna Marie
    Ni, Arnt Kyawt
    Wright, Len Tiu
    Abu Siam, Yousef Ibrahim
    TQM JOURNAL, 2023, 35 (07): : 2028 - 2051
  • [24] Lawsuit - Fast-food fight hots up at McDonald's
    不详
    CHEMISTRY & INDUSTRY, 2003, (05) : 6 - 6
  • [25] The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry
    Durmaz, Yakup
    Demirag, Buelent
    Cavusoglu, Sinan
    ISTANBUL BUSINESS RESEARCH, 2023, 52 (02): : 279 - 300
  • [26] Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
    Seric, Maja
    Pranicevic, Daniela Garbin
    JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2018, 27 (02) : 218 - 238
  • [27] Strategic brand evaluations among fast-food franchises: A test of two frameworks
    Laroche, M
    Toffoli, R
    JOURNAL OF BUSINESS RESEARCH, 1999, 45 (02) : 221 - 233
  • [28] Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness
    Choi, Hojoon
    Reid, Leonard N.
    JOURNAL OF HEALTH COMMUNICATION, 2018, 23 (04) : 387 - 398
  • [29] Study on the relationship of corporate persistent donations and brand trust with consumer loyalty based on fast food paper packaging industry
    Tian, Xueying
    Chen, Yuting
    Paper Asia, 2018, 1 (Compendium6): : 169 - 173
  • [30] Can Fast Food Brand Logos Be Used to Improve Children's Dietary Choices? Pilot Study Findings
    Yoon, Joyce
    Deutsch, Bryan J.
    Keller, Kathleen
    OBESITY, 2011, 19 : S105 - S105
12345