New developments in global consumer behavior and marketing strategy: Introduction to the special issue

被引：0

作者：

Laroche, Michel ^{[1
]}

机构：

[1] Concordia Univ, John Molson Sch Business, Dept Mkt, Montreal, PQ H3G 1M8, Canada

来源：

JOURNAL OF BUSINESS RESEARCH | 2014年 / 67卷 / 03期

关键词：

Global online research; Acculturation/socialization research; Research methodology; Global marketing strategy; SCALE;

D O I：

10.1016/j.jbusres.2013.05.007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This special issue of the Journal of Business Research features ten articles selected from the papers presented during the seventh meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 22-24,2011. The papers cover topics relating to new developments in online research, acculturation/socialization research, research methodology, and marketing strategy. (C) 2013 Elsevier Inc. All rights reserved.

引用

页码：225 / 227

页数：3

共 50 条

[1] Advances in internet consumer behavior and marketing strategy: Introduction to the special issue
Laroche, Michel
[J]. JOURNAL OF BUSINESS RESEARCH, 2010, 63 (9-10) : 1015 - 1017
[2] New developments in modeling Internet consumer behavior: Introduction to the special issue
Laroche, Michel
[J]. JOURNAL OF BUSINESS RESEARCH, 2010, 63 (9-10) : 915 - 918
[3] Introduction to the special issue on marketing communications and consumer behavior
Evrard, Y
Hoyer, WD
Strazzieri, A
[J]. JOURNAL OF BUSINESS RESEARCH, 2005, 58 (03) : 339 - 340
[4] Special issue: Ethnography, consumer behavior, and marketing: A sample of recent research - Introduction to the special issue
Arnould, EJ
[J]. JOURNAL OF CONTEMPORARY ETHNOGRAPHY, 2001, 30 (04) : 359 - 363
[5] Introduction to the special issue on global marketing
Dekimpe, MG
Lehmann, DR
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21 (04) : 321 - 322
[6] SPECIAL ISSUE ON COMPETITIVE MARKETING STRATEGY - INTRODUCTION
SEN, SK
[J]. MARKETING SCIENCE, 1988, 7 (04) : U315 - U315
[7] INTRODUCTION TO THE SPECIAL ISSUE ON GLOBAL STRATEGY
SCHENDEL, D
[J]. STRATEGIC MANAGEMENT JOURNAL, 1991, 12 : 1 - 3
[8] Advances in tourism marketing research: introduction to a special issue on consumer behavior in tourism destinations
Gnoth, Juergen
Andreu, Luisa
Kozak, Metin
[J]. INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH, 2009, 3 (02) : 99 - 102
[9] New developments in marketing communications and consumer behavior
van Raaij, WF
Strazzieri, A
Woodside, A
[J]. JOURNAL OF BUSINESS RESEARCH, 2001, 53 (02) : 59 - 61
[10] Impact of culture on marketing strategy: Introduction to the special issue
Laroche, Michel
[J]. JOURNAL OF BUSINESS RESEARCH, 2009, 62 (10) : 921 - 923

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