Impact of culture on marketing strategy: Introduction to the special issue

被引：6

作者：

Laroche, Michel ^{[1
]}

机构：

[1] Concordia Univ, John Molson Sch Business, Montreal, PQ H3G 1M8, Canada

来源：

JOURNAL OF BUSINESS RESEARCH | 2009年 / 62卷 / 10期

关键词：

Culture; Marketing strategy; Marketing communications; SCALE DEVELOPMENT;

D O I：

10.1016/j.jbusres.2008.10.013

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing communications, consumer socialization, materialism, identity and religiosity, service quality, language effects, consumer revenge behavior and government actions. (C) 2008 Elsevier Inc. All rights reserved.

引用

页码：921 / 923

页数：3

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[J]. JOURNAL OF BUSINESS RESEARCH, 2007, 60 (03) : 177 - 180
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