Introduction to the special issue on marketing communications and consumer behavior

被引：0

作者：

Evrard, Y

Hoyer, WD

Strazzieri, A

机构：

[1] Univ Aix Marseille 1, IAE Aix, F-13340 Puyricard, France

[2] Univ Texas, Austin, TX 78712 USA

[3] HEC, Paris, France

来源：

JOURNAL OF BUSINESS RESEARCH | 2005年 / 58卷 / 03期

关键词：

D O I：

10.1016/S0148-2963(03)00099-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This special issue includes a selection of papers presented at the 1999 La Londe Seminar. After a description of the conference, this introduction shortly presents the papers included in the special issue: two guest papers from Sidney Levy and Robert Peterson, and five competitive papers dealing with marketing communications and consumer behavior. (C) 2003 Elsevier Inc. All rights reserved.

引用

页码：339 / 340

页数：2

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