Listening to the voice of the customer: 16 steps to a successful customer satisfaction program

被引：0
|
作者：
Ahmed, I [1 ]
机构：
[1] Univ Alaska, Anchorage, AK 99508 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2000年 / 28卷 / 02期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：313 / 315
页数：3
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