Listening to the voice of the customer: 16 steps to a successful customer satisfaction program

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|

作者：

Ahmed, I ^{[1
]}

机构：

[1] Univ Alaska, Anchorage, AK 99508 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2000年 / 28卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：313 / 315

页数：3

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