Integrating the fuzzy front end of new product development

被引：0
|
作者：
Khurana, A
Rosenthal, SR
机构：
来源：
SLOAN MANAGEMENT REVIEW | 1997年 / 38卷 / 02期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The failure to integrate a product strategy, a well-planned portfolio, and a facilitating organization structure with clearly identified customer needs, a well-defined product concept, and a project plan can severely hamper new product development. An examination of eleven companies aims at improving the effectiveness of the front-end process.
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页码：103 / 120
页数：18
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