Structuring the early fuzzy front-end to manage ideation for new product development

被引:24
|
作者
Riel, Andreas [1 ,2 ]
Neumann, Martin [1 ,3 ]
Tichkiewitch, Serge [1 ,2 ]
机构
[1] Grenoble Inst Technol, SCOP Lab G, Grenoble, France
[2] EMIRAcle AISBL Res Assoc, Brussels, Belgium
[3] KSPG AG, Neuss, Germany
关键词
Product development; Decision making; Innovation management;
D O I
10.1016/j.cirp.2013.03.128
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This paper presents the creation of a reference stage-gate process model for ideation activities in the early fuzzy front-end of new product development (NPD). The work is based on a unique empirical approach that combines the results from NPD research with insights gained from expert interviews of key innovation stakeholders in industry in order to come up with a list of key success factors for the ideation process. These factors provide the pillars for the design of an ideation reference process model from which company-specific ideation processes can be derived taking into account the organisation's specific context and innovation culture. (C) 2013 CIRP.
引用
收藏
页码:107 / 110
页数:4
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