A Empirical Study on Influencing Factors to College Students' Online Shopping

被引：0
|
作者：
Xu Wenjie [1 ]
机构：
[1] Zhejiang Ind Polytech Coll, Dept Econ & Management, Shaoxin, Peoples R China
来源：
2010 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND AUTOMATION ENGINEERING (ICCAE 2010), VOL 5 | 2010年
关键词：
college students; online shopping; influencing factors;
D O I：
10.1109/ICCAE.2010.5451303
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Although the purchasing power is not high, the psychological characteristics of university students, who are the main of online shopping, is worth studying. the feature of Students is that pursuiting individuality, autonomy and convenience. We found that, compared to the average consumer, college students have broaden vision, information-rich and high cultural level. They can contact firstly, understand emerging things, have a strong curiosity and psychological exploring. college students generally do not care about online shopping risk.
引用
收藏
页码：612 / 615
页数：4
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