A Study on the Influencing Factors of Consumers' Financial Behavior in Online Shopping

被引：0
|
作者：
Zhao Cheng-Guo [1 ]
Xiong Lv-Shan [1 ]
Lu Jia-Lu [2 ]
机构：
[1] Nanjing Tech Univ, Sch Management & Econ, Nanjing 211816, Jiangsu, Peoples R China
[2] Kings Coll London, London, England
来源：
2016 INTERNATIONAL CONFERENCE ON IDENTIFICATION, INFORMATION AND KNOWLEDGE IN THE INTERNET OF THINGS (IIKI) | 2016年
基金：
中国国家自然科学基金;
关键词：
Online Shopping Consumers; the Financial Behavior; Three-Dimensional analysis; Influence Factors;
D O I：
10.1109/IIKI.2016.51
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Under the Internet economy, online shopping is together with Internet financial behavior. This paper uses dimension analysis method to study the impact mechanism of online shopping consumers' financial behavior based on the background of Internet economy. The questionnaire survey, SPSS multi-sample t test is used to analyze the data and YAAHP software is used to analyze the influencing factors. It finds that the consumers' own factors and the internet platform factors have significant impact on the consumers' financial behavior in online shopping, while the social economic factors are not obvious. Finally, this paper puts forward the targeted countermeasures and suggestions from three aspects.
引用
收藏
页码：540 / 543
页数：4
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