The Research on the Teaching Reform of Marketing Course Based on the Cultivation of Application Ability

被引：0
|
作者：
Shao Aihua [1 ]
机构：
[1] Shandong Womens Univ, Sch Econ & Management, Jinan 250100, Shandong, Peoples R China
来源：
PROCEEDINGS OF 2016 INTERNATIONAL SYMPOSIUM - EDUCATION AND TEACHING REFORM AND INNOVATION | 2016年
关键词：
Application ability; Marketing Course; Teaching reform;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The students' comprehensive ability is the basic requirement of the talents for the employers. Compared with other courses, the marketing course has the characteristics of practicality and application. But the existing marketing teaching cannot meet the need of cultivating applied marketing talents. Therefore, the study on system reform for marketing teaching is imperative. Combining with the teaching practice, this article puts forward specific proposals and measures of the teaching reform of the marketing course from the teaching content, teaching methods, teachers team construction, practice basement construction and student assessment methods.
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页码：141 / 144
页数：4
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