Bankers' knowledge sharing behavior: The role of personality and perceived organizational incentives

Based on five-factor model (FFM) of personality, this study attempted to empirically test the direct role of the five factors (i.e., extroversion, agreeableness, conscientiousness, neuroticism and openness to experience) and moderating role of perceived organizational incentives (POI) in influencing an individual's knowledge sharing behavior (KSB). Quantitative survey design was employed to collect data from 181 bankers through an adopted questionnaire which was further validated, with face validity and reliability measures. Multiple regression analysis confirmed the positive and significant relationship of all personality dimensions except for neuroticism which was found to be negatively but significantly associated with KSB. The role of POI, which was added to the model with the belief that it strengthens the original relationship, has proved to be statistically insignificant. The study is first of its kind to look into the KSB of bankers using the FFM of personality and reputation of organizational incentives in the context of emerging markets. The study endorses the use of personality assessment management tools while making decisions of recruitment, promotion, and knowledge-based team selection. The study however warns against the use of POI to inspire individuals to share their knowledge.