Innovativeness and Profitability An Empirical Investigation in the Norwegian Hotel Industry

被引：44
|
作者：
Sandvik, Izabela L. [1 ]
Duhan, Dale F. [1 ,2 ]
Sandvik, Kare [1 ]
机构：
[1] Buskerud & Vestfold Univ Coll, Sch Business, N-3502 Honefoss, Norway
[2] Texas Tech Univ, Rawls Coll Business, Lubbock, TX 79409 USA
来源：
CORNELL HOSPITALITY QUARTERLY | 2014年 / 55卷 / 02期
关键词：
capacity utilization; profitability; innovativeness; market advantage; visibility of customer benefits; sales growth; LIFE-CYCLE FLEXIBILITY; MARKET ORIENTATION; PRODUCT INNOVATIVENESS; CUSTOMER SATISFACTION; COMPETITIVE ADVANTAGE; CULTURAL ANTECEDENTS; BUSINESS PERFORMANCE; STORE ENVIRONMENT; SERVICE QUALITY; MODERATING ROLE;
D O I：
10.1177/1938965514520963
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study addressed the relationship between the innovativeness of hotels and their profitability. The authors propose that innovativeness and the visibility of the benefits to customers from innovative activities both serve as endogenous variables. Competitive market advantage, sales growth, and capacity utilization serve as mediators. Both key informants and financial statements provided data for a sample of 298 hotels. The results show that the relationship between innovativeness and profitability is positive and fully mediated.
引用
收藏
页码：165 / 185
页数：21
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