CONSIDERATIONS RELATING THE ITALIAN E-COMMERCE DEVELOPMENT IN A GLOBAL ECONOMY

The electronic commerce or e-commerce is an important instrument of the New Economy because, thanks to the use of the electronic network, revolutionizes the traditional patterns of trade by allowing companies to improve the efficiency and quality of its services with a considerable reduction in costs. In the '90s with the creation of Business-to-Business (B2B) electronic commerce designed for companies and Business to Consumer (B2C) electronic commerce between companies and consumers is recording, in recent years, a growing interest of entrepreneurs in the new mechanism and technologies, of the New Economy for their companies in the new market. Italy, backward in terms of IT infrastructure, is proving to want transposing the boost that the e-economy is giving to the world economy by starting at various levels, the e-commerce machine. In the paper, we analyze the evolution and the incidence of the new model of commerce in the developed countries and in developing countries. The research methodology uses data from the market research carried out by public institutions, companies and Italian and international research organizations highlighting economic and social quantifying. Key findings highlight how the big companies have gained huge market shares compared to medium and small businesses exploiting their size in an international competition determined by insufficient regulation of the global economy as evidenced by a growing number of economists.