MODERN TENDENCIES OF ECOTOURISM DEVELOPMENT IN WESTERN SIBERIA

The article presents an analysis of the recreational potential of Western Siberia, problems of implementation and prospects for the development of ecotourism in the area. The authors describe strictly protected areas of the Tobolsk area, in terms of originality and aesthetic significance, natural potential, and biological diversity. The unique floristic area is also analyzed. The basic reasons for the low efficiency of ecotourism are considered below. The authors consider opportunities of using of multilingual digital multimedia resource to solve this problem. Suggested specialized presentational product "Tobolsk mainland" is aimed at exploring a wide range of local and foreign network users with unique capabilities of ecological tourism in geographical description in Western Siberia. What are the impacts and challenges of ecotourism? What are the possible benefits that ecotourism can bring? Is ecotourism in Western Siberia sustainable? In order to increase the likelihood that ecotourism achieves goals of sustainable development in Western Siberia, all of the key actors must begin to take more proactive measures in order to ensure that ecotourism is carefully planned and implemented.