How To Build Behavioral Intention On Start Up Business Of Mobile Application

Indonesia is the big market for Internet of things because of bonus demography. The gap phenomenon that the low increasing of internet for business transaction user in Indonesia, only 3.63 % of world internet users. Because of internet of things is the new concept in Indonesia, this study aims to analyze and evaluate the behavioral intention users of business application. The research method is quantitative approach and survey method by questioners user disbursement. The number of user respondents are 248 respondents. The researcher use product quality to measure of behavioral intention. Perceived value and customer satisfaction as mediating variables. With t table 1.960 as standard, the research result showed that the positively affect are Product quality on mobile application to behavioral intention (2.339), perceived value to behavioral intention (2.085), perceived value to satisfaction (3.347), product quality on mobile application to behavioral intention (2.087). The negatively affect are product quality on mobile application to perceived value (0.422) and product quality product quality to satisfaction (0.23).