Research on Quality Evaluation of Group Buying Websites Based on DEA and Fuzzy Comprehensive Evaluation

被引：0
|
作者：
Wu, Yanqing [1 ]
Yu, Zhuoxi [1 ]
Wang, Limin [1 ]
机构：
[1] Jilin Univ Finance & Econ, Sch Management Sci & Informat Engn, Changchun 130117, Peoples R China
来源：
FOURTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS | 2015年
关键词：
group buying websites; DEA; fuzzy comprehensive evaluation; DATA ENVELOPMENT ANALYSIS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in our country is still tiny. The paper used DEA combined with fuzzy comprehensive evaluation to evaluate popular group buying websites. According to the characteristics of group buying websites, we evaluate the quality of group buying websites from three aspects. There are running efficiency, profit ability and promotion quality. Then we got the comprehensive evaluation results of each website. Some suggestions of website building for group purchasing enterprises are proposed.
引用
收藏
页码：105 / 110
页数：6
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