The Importance of Social Media in Tourism

The tourism industry was one of the industries, which has been hit by global crisis. Statistical indicators show a growing interest in tourism activities. But experts warn that the crisis is still not resolved. The first part of the article analyzes the impact of global crisis on tourism. The second part of the article shows new opportunities for tourism, by which tourism is able to focus on the client. The aim of article is to highlight growing importance of social networking application in tourism. Article monitors importance of social networks for the needs of tourism from various perspectives and provides specific practical examples.