Marketing's role in cross-functional information management

被引：18

作者：

Bondra, JC

Davis, TRV

机构：

[1] CLEVELAND STATE UNIV,COLL BUSINESS,DEPT MANAGEMENT,CLEVELAND,OH 44115

[2] ORACLE CORP,REDWOOD SHORES,CA 94065

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1996年 / 25卷 / 03期

关键词：

D O I：

10.1016/0019-8501(95)00076-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：187 / 195

页数：9

共 50 条

[41] Marketing's influence and cross-functional interaction in e-commerce - An empirical study of different industries in Taiwan
Wu, JJ
Chou, WK
[J]. PROCEEDINGS OF INTERNATIONAL CONFERENCE ON E-BUSINESS (ICEB2002), 2002, : 206 - 212
[42] Decision Making in Cross-Functional Teams: The Role of Decision Power*
Cui, Zhijian
[J]. DECISION SCIENCES, 2016, 47 (03) : 492 - 523
[43] The basics of cross-functional teams
Anwar, S
[J]. QUALITY PROGRESS, 1998, 31 (08) : 145 - 145
[44] Leading a cross-functional team
DeCarlo, D
[J]. HYDROCARBON PROCESSING, 1999, 78 (12): : 89 - +
[45] Cross-Functional Inventory Research
Shen, Wenjing
[J]. INTERFACES, 2017, 47 (04) : 366 - 368
[46] Perspectives on knowledge integration in cross-functional teams in information systems development
Dussart, Pascal
van Oortmerssen, Lise A.
Albronda, Be
[J]. TEAM PERFORMANCE MANAGEMENT, 2021, 27 (3-4) : 316 - 331
[47] Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
Le Meunier-Fitzhugh, Kenneth
Massey, Graham R.
[J]. JOURNAL OF MARKETING MANAGEMENT, 2019, 35 (13-14) : 1267 - 1290
[48] Organizational antecedents of cross-functional coopetition: The impact of leadership and organizational structure on cross-functional coopetition
Strese, Steffen
Meuer, Marcel W.
Flatten, Tessa C.
Brettel, Malte
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2016, 53 : 42 - 55
[49] NAVIGATING CROSS-FUNCTIONAL IS WATERS
MOAD, J
[J]. DATAMATION, 1989, 35 (05): : 73 - 75
[50] How does cross-functional cooperation influence organizational performance? The mediating role of management accounting systems
Thanh Hoai, Tu
Nguyen, Nguyen Phong
[J]. COGENT BUSINESS & MANAGEMENT, 2021, 8 (01):

← 1 2 3 4 5 →