Marketing's role in cross-functional information management

被引：18

作者：

Bondra, JC

Davis, TRV

机构：

[1] CLEVELAND STATE UNIV,COLL BUSINESS,DEPT MANAGEMENT,CLEVELAND,OH 44115

[2] ORACLE CORP,REDWOOD SHORES,CA 94065

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1996年 / 25卷 / 03期

关键词：

D O I：

10.1016/0019-8501(95)00076-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：187 / 195

页数：9

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