Study on the Influences of Network Marketing to Clothing Retail Industry

The traditional garment industry is deeply impacted by the slow speed of global economic development. The rapid development of electronic commerce promoted the development of this new business model of clothing network marketing. It provides not only a huge space for clothing enterprises, but also more convenient ways of consumption for consumers. But the traditional clothing retail industry also encountered bigger impaction at the same time. In this paper, the characteristics of clothing network marketing and clothing entity retailing have been analyzed, strategies of clothing retail industry have been studied and discussed in order to deal with the development of network marketing. As a new marketing mode, network marketing promotes the development of garment industry positively. It not only broke the sales time of popular clothing and geographical constraints, but also changed the marketing channel structure and facilitates efficient, cheap, and make clothing market to segmentation completely.