How advertising works: The role of research

被引：0

|

作者：

McMellon, C ^{[1
]}

机构：

[1] Penn State Univ, Coll Commun, University Pk, PA 16802 USA

来源：

JOURNAL OF CONSUMER AFFAIRS | 1999年 / 33卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：447 / 450

页数：4

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