A TRUE PIONEER OF RESEARCH IN ADVERTISING: THE CONTRIBUTION OF PAUL CHERINGTON'S WORKS TO EARLY ADVERTISING THOUGHT

被引：0

作者：

Toda, Yumiko ^{[1
]}

机构：

[1] Keio Univ, Tokyo 108, Japan

来源：

JOURNAL OF MACROMARKETING | 2008年 / 28卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：92 / 93

页数：2

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