Applied Study on Performance Evaluation of Animation Enterprise Based on Balanced Scorecard

被引：0
|
作者：
Wang Hongyan [1 ]
Han Dong [1 ]
Liu Wenyuan [1 ]
机构：
[1] Yanshan Univ, Sch Econ & Management, Qinhuangdao 066004, Peoples R China
来源：
2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND SAFETY ENGINEERING (MSSE 2010), VOLS I AND II | 2010年
关键词：
animation enterprise; balanced scorecard; performance evaluation; fuzzy comprehensive judgement;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Animation enterprise as a representative of the sunrise industry, because of its speccities, how to comprehensive evaluate its performance has became a new problem. This paper according to the features and development strategies of animation enterprises and use the Balance Scorecard to establish a performance evalution indicators system of animation enterprise in 4 different dimensions, which are finance, customer, internal business processes, learning and growth. Then use fuzzy comprehensive judgement evaluate the indicator system, for the purpose of promoting the animation enterprise concern and improve performance.
引用
收藏
页码：706 / 710
页数：5
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