Reviving road of regional and traditional industry - Case study on Shanghai Jinfeng brewery Co, Ltd.

被引：0

作者：

Xiong Hong-xing ^{[1
]}

机构：

[1] Zhejiang Univ Finance & Econ, Sch Econ, Zhejiang 310018, Peoples R China

来源：

Proceedings of the Eighth West Lake International Conference on SMB | 2006年

关键词：

Regional and Mature Industry; industry revival; High-end Marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As a regional and mature industry, the yellow wine forgone the stagnate trend and take the rejuvenation from 2002. Jinfeng brewery high-end marketing and followers prompt this rejuvenation. High-end does not only mean high price. Improvement in taste, guarantee in quality, innovations in marketing are the basement for high-end marketing. From the reviving road of the yellow wine industry, we can see the four procedures: modernization of manufacturing, popularization of product, high-end marketing, industry revival. The keys are fashionable products and high-end marketing.

引用

页码：1111 / 1114

页数：4

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