Research on approaches of Internet marketing

被引：0

作者：

Song Yongmin ^{[1
]}

机构：

[1] Wuhan Univ Technol, Adm Sch, Wuhan 430070, Peoples R China

来源：

Proceedings of 2005 International Conference on Innovation & Management | 2005年

关键词：

Internet; marketing; approaches;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Product, price, place and promotion are the key elements of marketing, around which this paper analyzes the differences and relations between Internet marketing and traditional marketing. It demonstrates the concept, classification and mathematical representation of Internet marketing models. Then it probes into five specific Internet marketing models. Finally, it discusses the software and hardware environment and key steps to successfully conduct Internet marketing.

引用

页码：819 / 824

页数：6

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