Research on Evaluation Systems of Marketing Competitiveness for Domestic Internet Enterprises

Mobile Internet has a profound impact on people's daily lives, mobile Internet market into the high-speed development channel. Since small and medium-sized enterprises play an important part of China's economy, people's livelihood has an important significance due to the rapid development of mobile Internet for small and medium enterprises. However, due to the existence of the current reasons, the majority of small and medium enterprises in the development of mobile Internet marketing status is not optimistic about how small and medium enterprises carry out mobile Internet marketing theoretical research. To provide a good opportunity for marketing is also very hard, since many managers and the industry for mobile Internet marketing understanding is lack of ideas, talent, and funds. Information is not smooth and low level of management seriously affected the development of China's small and medium enterprises mobile Internet marketing.